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A Global View – Doing Business Internationally, Part II:
from: Video -- A Creative Approach To Global PromotionSo how do you show prospective clients how your product is created? What can you do to draw attention to your product range and its related benefits?
Business cards are commonly the first thing that any buyer or prospective client will receive from you, so you should ensure they trigger a positive impression. The manner in which they perceive you from the start will result in a lasting imprint in their memory. This will give them right from the beginning, the sound decision for creating a business relationship with you.
But a business card, no matter how well done, is just a business card! Our new technologies permit us to go far beyond the basic business card.
A proven promotional scheme is a corporate video production. The mixture of a moving visual piece, along with sound, allows composite messages to be exchanged in a far superior way to that of any written information... clear, powerful communications that get the message across.
You can make contact with potential overseas clients without leaving home, and in cost-effective ways. You can project your professional organization as it truly is... one of substance and excellent technology. You will be able to convey that your business is ‘modern’ and uses the height of new technology. Your multimedia presentation will aid in avoiding problems with time differences by having this non-stop, 24-hour contact. You will be able to introduce and promote your newest products, but, truly impressive, you may demonstrate those products using technical data, drawings, and video presentations.
Research has discovered that video can be up to four times more effectual than a printed brochure. Because 80% of the information we recall is visual, it is logical why audiovisual presentations are so unbeaten in getting messages across to viewers.
How might you create trust, participate in effective meetings, and make foundations for excellent negotiations with overseas partners, customers, and suppliers? Much of your material may already be residing on your Web site or your hard drive! If you have incorporated interactive brochures, audio or video presentations, or informational Ebooks -- you are already in possession of a huge chunk of your multimedia solution! Company photographs and graphics could form the basis for an excellent audiovisual presentation.
A further advantage of a corporate video is that it allows you to provide voiceovers that have been translated into a variety of languages -- the language of your prospective customer! As visual prompts can also be used in combination with the voiceover, the narrative will sound natural and appealing.
Corporate video production is a persuasive, convenient, and cost effective method for overseas buyers to catch a glimpse of what you have to offer. It is an innovative technique that can include video, brochures, extensive documentation, and Web site or Email links into just one very small CD business card.
CDROMs are especially flexible, as they can include video, brochures, documents and Web site links. They can even include entire portions of your site. They can be produced as CD business cards, which is a perfect mode for travellers who are looking to reduce the amount of marketing materials that they need to carry with them.
While business has a lot to do with human resources, technology, finance, research and development, and law, it has even more to do with people. Doing business internationally – or even locally -- is about people.
By traveling and working with dignity and esteem for customers and their local colleagues, you are taking the first step toward the broad skills needed to be successful in international business.
Once you begin using a mixture of the right promotional tools and your own unique, creative approach, the time-consuming and often difficult road to breaking into the international marketplace, can be made much simpler. You will soon be reaping the rewards of a job well-done!
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